Oasis Lounge

BRAND DEVELOPMENT

The Oasis Lounge – Event branding

The Oasis Lounge is the exclusive hospitality lounge for boat show captains and crew members during the Fort Lauderdale International Boat Show. The concept was originally developed by GMT (Global Marine Travel) as a place to escape from the busy crowds during the event. Tasked with creating the visual that had to instantly communicate the
“vibe” of the event, I designed this logo with cool tones and palm fronds to set the stage. The font and airplane icon are an extension of the existing GMT branding. This year’s event including extending graphic treatment to external door and elevator door wraps, step and repeat signage, flyers, banners and landing page.