Healthcare & Insurance
BAF Financial & Insurance (Bahamas) and BAF Insurance Company (Cayman) are divisions of the BAF Global Group, which provides coverage for more than 100,000 individuals in the Bahamas, Cayman Islands and Turks & Caicos Islands. The goal of this project was to create a series of brochures defining insurance and healthcare products for different markets, while maintaining a unified visual brand.
Finished pieces consist of larger membership guides for healthcare, and smaller leaflet brochures for insurance products. All sets use similar photography and color palate for brand consistency. My role as the creative lead on this project was to organize and layout all content, choose photography and prepare files for print production.
Eric and by extension, Grafico, has been our designer of record since 2007. More than just a designer who fills orders, Eric is the consummate professional who extends his style, expertise and considerable experience to making our vision for our Group’s messaging, so much more than we imagined. BAF Global is a group of companies with varying business interests and he has consistently developed individual branding to match our varying brands. Eric has created logos, brochures, advertising and promotional materials, commemorative books and even managed complete photo shoots for our companies. Eric is an all-rounder and a master designer.
— Judith Falloon-Reid, Marketing Consultant, BAF Global Group