Direct Marketing

2017-2018 Direct Mail campaign

My role as the lead designer for Silversea’s direct marketing campaigns includes implementing brand guidelines throughout all printed mailers. Responsibilities include organizing & typesetting content, selecting photography, and print production.

We standardized all direct mail to large format (8.5″ x 11″) finished size. Overall page counts range from 24 to 40 pages. As a result, campaign was consolidated to a more consistent tone and voice.