Silversea Expeditions

Direct Marketing

Silversea Expeditions – Best of the West

As the designer on-call for Silversea’s direct marketing campaigns, the primary focus is selling aspirational travel via luxury cruising to all seven continents. Best of the West was a specialty direct mail brochure that focused on a new destination for the Expedition fleet – the Pacific Coast.

I was tasked with creating a piece that would entice a more adventurous traveler to some of the most remote regions on the coast. Contrasting varnishes and specialty inks provide the finishing touches to this 24-page, gatefold brochure.