Silversea Cruises

Direct Marketing

2020-2023 Direct Mail campaign

My role as the contracted designer for Silversea’s direct marketing program includes implementing brand guidelines throughout all printed mailers. Responsibilities include managing creative (organizing & typesetting content, selecting photography and finalizing files for print production) for each direct mailer.

Working in conjunction with the lead creative team, we’ve rebuilt the program from scratch. The “voice” and tone of all collateral represents Silversea’s nod to enlightened travelers, and content is more neatly organized with featured promotions, pricing and benefits. Formats are standardized to large and medium finished sizes. Overall page counts range from 24 to 60 pages.

I have worked closely with Eric for several years in my capacity as Consumer Marketing Manager of Silversea Cruises. Eric is a talented designer but more importantly, he is a valued partner to Silversea. Grafico has been instrumental in our successful Direct Mail campaigns over the years. Eric anticipates our business needs, pays close attention to detail, and has phenomenal execution abilities. It is clear that Eric has a passion for his art and continually proves his dependability. It is without any hesitation that I would recommend Grafico Designs.

Robyn Schulman, Consumer Marketing Manager – The Americas, Silversea Cruises