Happy Hour Fitness

Brand Development

Working it out

Happy Hour Fitness needed a logo/brand for their launch as a new fitness facility in Fort Lauderdale. Asked by the owner (and Zumba mentor) to help create the brand, I devised a logo that married the hourglass shape of a person with an abstract “h”. The simplicity of the circular icon paired with the sans serif type made it easily identifiable (and reproducible) at small and large sizes.