Package Design

Grane Rx – Hitting their target

GraneRx was looking to develop a marketing piece that would “target” a specific demographic in health care, primarily administrative staff in skilled nursing facilities and PACE centers. Working with a promotional company, I designed the retro, mid-century packaging artwork to match the style of the foam dart gun.

The package included a gun, two darts, bullseye and notecard with variable printing that was individually addressed to the recipient. The piece was mailed prior to a national convention (where GraneRx exhibited) and recipients had the opportunity to have some fun at target practice to win prizes. That little gun packed a punch!

After a decade of experience working with Eric, he understands our business and is able to transform thoughts and visions into outstanding professional designs. Not only does Eric deliver on time but the finished product is always outstanding!

— Scott Sosso, Director of Business Development