Grane Rx – Medication Insights
GraneRx wanted to develop a series of direct mail pieces that would address medication compliance in community-based care centers, but wanted to take a more creative path than sending out a traditional postcard. We decided creating a die-cut from the “Rx” symbol would give this campaign the extra push it needed.
By keeping the front in a contrasting duotone with a simple message headline, the negative space from the die-cut allows the full-color image from below to stand out and compel the recipient to open and read the piece. Each mailer had its own color scheme which separated and distinguished the message, but contained elements that linked each other to the overall campaign.