BAF – Wear Pink!
BAF Financial works collectively with the Pink Ribbon organization on an annual basis to remind their customers to “Think Pink” and stand up for breast cancer awareness. Over the years I’ve worked with the company’s marketing team to build a recognized campaign in the Bahamas featuring local talent in various items of pink articles for sale.
For the 2016 campaign, the use of BW photography with enhanced, vibrant pink clothing made a bold statement and called attention to the organization’s commitment to fighting cancer. Formats included billboards and window wraps as well as digital & print advertising. Previous years shown below as well.