BAF Financial

Promotional Poster

Convention Los Angeles promotion

Employees of BAF are encouraged to compete for a chance to attend a company-wide convention. In 2016 the convention was held in Los Angeles. The task was to create an exciting poster series that captured the essence of Hollywood and motivated salespeople to win an all-expense paid trip.

Through tradtional iconic imagery and Southern California aesthetics, I designed one poster with a retro vibe and its counterpart as a homage to a classic Hollywood noir thriller.