GraneRx

PACKAGE DESIGN

Grane Rx – Pharmacy made simple

As a supplier of medications to Skilled Nursing and PACE facilities, GraneRx needed to redesign their medication delivery system from a sterile box to an elegant packaging solution. Multiple daily medications can take up unnecessary space and become disorganized. These “medpack” boxes needed a fresh, modern look that could be displayed on a recipient’s countertop for easy accessibility.
I designed the packaging with abstract circles which represented the shapes of pills. We designated a box with cool tones to identify medications that are necessary to take daily, and warm tones for medications that are taken as needed. To keep printing costs reasonable, I configured each design with two spot colors.

Our Company is constantly looking for new ways to communicate our message effectively and Eric is able to provide innovative ideas and suggestions that positively impacts across our organization.

— Scott Sosso, Director of Business Development